With the internet now pretty much an integral part of our daily lives, the impact it’s had on our culture & on business is no more apparent than when you take a close look at how it’s created today’s newly empowered and much more sophisticated consumer.
Right now, 9 out of 10 people use the internet to shop online for goods and services.
Yes, that’s correct – 90% of all consumers use the internet to shop with today.
Those potential customers are searching for virtually everything: from product-specific information to online customer reviews and business ratings, to your store’s phone number and address. With easy online access using not only PCs but mobile devices like laptops, tablets, internet-connected smartphones and now gadgets like Google Glass®… you can clearly see how low cost, convenient access to information using high-powered tools like these has empowered consumers to make much more informed buying decisions.
These changes occurred rapidly… and too many business owners haven’t kept up with this new consumer behavior. Suddenly, marketing strategies that worked yesterday for them don’t work as well today. Or perhaps not even at all. When 90% of your new prospective customers are online, isn’t that where you really need to be too? And in as many places as possible?
If you want your company to grow and prosper, marketing it online is not a choice anymore. It’s the new 21st century business imperative. And it means more than just putting up a website and expecting that alone to get the job done.
In this fast-moving series of articles, we’re going to look at the 7 most effective strategies savvy business owners are using today to market themselves effectively on the web. And we’ll go through it in a way that not only clearly explains key IM concepts, but also takes the mystery and mumbo-jumbo out of it, making it easier for you to understand and implement.
These are proven strategies in use today by businesses to get more new clients online, boost their sales, and grow their companies – using resources available to you at little-to-no cost. And I’m going to reveal to you the ONE game-changing strategy that only a few business owners know about so far…one that can literally leapfrog your company past all your competitors’ online…
And can help you further establish yourself as the leader in your local market, effortlessly attracting new prospects almost as if your business had a magnetic quality to it.
So, in the next article, let’s start looking at the 7 online marketing strategies that can help make your business prosper and grow well into the 21st century.
NEXT UP: How prospects search for your business online & what they will see.